What a Strong Social Media Presence brings to your brand
1. Increased Brand Recognition. Every opportunity you have to increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Similarly an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
2. Improved brand loyalty. Brands who engage on social media channels enjoy higher loyalty from their customers. A recent report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Further, it has been proven that people who follow brands on social media platforms are more loyal to those brands.
3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every piece of content that you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. "Opportunity” is the first element of any action.
4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Brands become more humanised by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.
5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
6. Increased Inbound Traffic. Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you share across those profiles is another opportunity for a new visitor; this leads to more traffic, more leads and more conversions.
7.Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
8. Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
9. Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave. It is possible to monitor user comments to see what people think of your business directly. This also makes it easy to know which types of content generate the most interest—and then produce more of that type of content.
Outlined above are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:
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