Your business' social media networks are new channels for your brand’s voice and content, making you easier and more accessible for new customers more familiar for existing customers.
Search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. This acts as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
Every piece of content that you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. "Opportunity” is the first element of any action.
Social media is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. It’s a personal experience that lets customers know you care about them.
Marketing with social media and interacting with your customers regularly is a show of good faith for other customers. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.
Without social media, your inbound traffic is limited to people already familiar with your brand. Every social media profile you add is another path leading back to your site; this leads to more traffic, more leads and more conversions.
Outlined above are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:
Your Competition Is Already Involved.
Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started!
The Sooner You Start, the Sooner You Reap the Benefits.
Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing a engaged audience.
Potential Losses Are Insignificant.
Realistically, you don’t have anything to lose by getting involved in social media; compared to other marketing channels it is relatively inexpensive. Just a few hours a week or a few hundred pounds investment can be all it takes to establish your presence.
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